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Socks Also Become A Fashion Industry, Innovation Must Walk Farther
- Aug 17, 2018 -

As the only well-known socks industry brand exhibition in the world, the 7th China (Shanghai) International Hosiery Sourcing Fair held at the Shanghai World Expo Exhibition Hall attracted more than 500 companies from the domestic and international socks industry to participate in the exhibition. There are more than 3,000 professional overseas buyers, and the information revealed at the exhibition is more worthy of attention.

First of all, the socks become the "marker" of the economic prosperity index. The world economy is in a trough, and the sales of socks in various countries are better, just like the "lipstick effect." Since last year, the color of socks has been bright and bright. In Japan and the United States, the most popular socks are neon and fluorescent, which are acceptable to consumers of all ages. This phenomenon is regarded as economic recovery. Omen, this trend also affects domestic consumers.

Second, more and more well-known foreign brands are preparing or have entered the Chinese market. The American Hosiery Association has been studying how to introduce the largest sock brand in the United States to China. The world's big-headed shoes, Crocs socks and accessories will enter China in full spring and summer this year. The Japan Nara Prefecture Fiber Industry Cooperative Federation will last year. Expanding the Chinese market, the exquisite socks brought by them are still very popular.

In addition, socks pay more attention to fabrics and post-treatment, moisture wicking and warm antibacterial deodorization, a variety of natural fibers are popular, functional socks are emerging, such as anti-diabetic socks, anti-venous socks, various sports submerged socks. Socks began to introduce the concept of jewelry, and gloves, scarves, hats, handbags design and sales together, the fastest growing is pantyhose, the most attractive is the index finger ultra-thin touch screen gloves.

The reporter lamented that socks have also become a fashion industry. While the "family" of socks has grown rapidly, he has also heard the difficulties of many domestic socks manufacturers. They said that the biggest problem with domestic socks sales is that the department store kicked the socks into the supermarket. The socks were designed to be more delicate and beautiful. They also became low-value consumables with no grade and no taste. The most direct consequence is Foreign brands have freed up market space.

It is understood that China has always been the world's largest producer of socks, with an annual output of more than 16 billion pairs, an output value of more than 30 billion yuan, and an income of more than 22 billion yuan. The export is mainly in Europe, America and Japan. However, cotton socks that are currently sold in these markets are declining, and chemical fiber socks are rising. Although they are still the "world's number one" in one liter and one drop, if companies want to gain a foothold in the international market, they must continue to innovate and create ideas.

Sun Yiren, chairman of Shanghai Aigu Needle Textile Co., Ltd., told reporters that the company's design for export to the United States next year has been completed. Merchants are still adding bright and bright products popular this spring. In order to catch up with the sales season, they also require air shipments. This is already The third time to pursue the order, the first two times in the second half of last year, the fancy is that Aigu design products meet the American fashion trend.

The reporter learned at the exhibition that in the past two years, Aigu has attached a lot of enterprises to the transformation and innovation. The basketball socks of Jilin Liaoyuan Socks have entered the NBA. Fujian Red Ruixing has developed the "Silver Guardian" nano antibacterial socks, Zhejiang University. Tang Socks launched seven major initiatives to create a "socks aircraft carrier", Langsha socks industry extended the map to the e-commerce platform...

Socks are becoming a highlight of clothing, and the market competition is becoming more intense. Only a new round of competition has joined the “Overseas Legion”. Japanese companies bring high-end socks to compete for market share. Indian and Pakistani companies bring low-end socks to process orders. Chinese companies want There is still a lot to be done to maintain its position and competitiveness in the world of socks. It is hoped that the continuous launch of innovative socks will enable companies to go further.