In Yiwu Beiyuan Economic Development Zone, the two “tycoon” enterprises that make socks are less than 5 minutes away. Although they all make socks, they basically have no competition. A few days ago, the two also sat down to discuss and overcome a technical difficulty. They are Yiwu enterprises, but they have made world influence.
One is Langsha, the other is Mona.
Many of the similarities between the two companies were born in Yiwu in the 1990s. They all made the socks industry a classic, but the difference is that one is focused on domestic sales and the other is on exports.
A company that makes socks can achieve a production value of 700 million?
On the morning of the 3rd, "Glory 60 years - the national online media Zhejiang trip" Hang Jinyu interview line nets made a special trip to one of the two tycoons - Mona to see socks. As a representative of small commodities, socks have formed an industrial cluster in Yiwu. It is conservatively estimated that there are at least 1,800 companies producing socks.
"For more than a decade, we have done one thing, that is, doing socks." Zhang Xinyu, deputy general manager of Zhejiang Mengna Socks Co., Ltd. proudly said. As a symbolic brand of the sock industry, Zhang Xinyu still has some enthusiasm. Even if the financial crisis caused the order to drop by 30%, Mona still maintained rapid development with the focus and brand advantage.
Mengna has become a global professional manufacturer of socks with an annual output of 8,000 employees, an annual output of more than 500 million pairs of socks, annual sales of nearly 700 million yuan, and more than 68 million US dollars. At the same time, in Jiangxi Yingtan, Shangrao, Zhejiang Jinhua and other places, there are also branches, the products are exported to more than 20 countries and regions such as Europe and the United States.
Mona has always paid attention to the promotion of the brand. The most powerful marketing is to win the exclusive supplier of hosiery products for the 2008 Beijing Olympic Games. It has successfully joined forces with the Olympic Games and became the first sponsor of socks enterprises in the history of the Olympic Games. To this end, Mengna has sponsored 40 million yuan, but for the savvy Yiwu merchants, the promotion of the brand will naturally provide a supporting condition for its long-term development. "The brand effect is invisible, but the value is bound to be realized." Zhang Xinyu said.
In the large showroom of Mona, we showcase a wide range of men's, women's, children's, stockings, socks, cotton yarns and stockings. This is another window for brand recognition through careful furnishings. The factory received 30,000 person-times of industrial tourism, directly letting outsiders know how to make socks and what to do.
The nets are very curious, what is the most familiar necessities in the human body - how are the socks worn on the feet made?
To make a pair of socks, at least through knitting - blind seam - stereotype - to order 4 processes, in the first link, basically by machine, a worker operating an average of 7 machines, the daily output is as high as 1200 pairs; Subsequently, the socks were sent to the blind sewing workshop, where the workers sewed the socks, the artificial ones, and the machines, but the labor was more elaborate, so the cost was higher, and the price was naturally more expensive.
Because of the professionalism and focus on the hosiery industry for more than 10 years, it is of course a fine product that can be precipitated in previous market competitions. Therefore, the slogan of Mengna’s boss Zong Guyy is very big – Mona is the most expensive socks.
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