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France's Largest Socks Company To Strengthen Strategic Investment
- Aug 17, 2018 -

In the face of the impact of China's imported products, Kindy, the largest sock production group in France, does not lower the price of its products, does not pursue immediate profits, but increases strategic investment, develops and operates diversified high value-added products to win the future market.

Founded in 1863, the Kindy Group is the largest sock production and distribution company in France. In the past two years, in the face of increasingly fierce competition in the socks market, the strategy adopted by the group is not to focus on profit, but to increase strategic investment and focus on the future market. Between 2005 and 2006, the group's turnover was 52.1 million euros, an increase of 4%; but net profit fell 86% to 400,000 euros, due to the acquisition of two companies in the March-April 2006 period: Bss sports socks and Gbb children's socks. The group also owns the Kindy men's and women's socks brand, the Baby Love baby socks brand and the Mariner underwear brand, as well as high value-added products such as comfortable socks (Bien-être) that are being researched and developed, including socks and adult travel to reduce allergies in children and infants. Socks; there are also socks made from Bio cotton and so on. The group's marketing channels have formed two poles, one is the Gms large and medium-sized stores, and the other is the five-brand specialty stores.

At present, most of the Kindy Group's production has moved outwards, 60% of which are produced in Asia, with China accounting for 55%, Turkey accounting for 25%, India accounting for 10%, and the rest in Tunisia. Products are sold to the UK, Spain, Italy, Belgium and Poland.