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Datang Socks: Socks Do Less Than 400 Million Double Profits But More Than 60 Million
- Aug 30, 2018 -

From January to August this year, Datang Socks and related industries achieved self-operated exports of US$43.085 million, an increase of 18.63% year-on-year. Surprisingly, the total production of socks has been reduced by 400 million pairs, and the profit has increased by 60 million yuan. This reduction between the increase and the increase reveals that the Datang socks enterprises are quickly stepping out of the low value-added dilemma.

    "Da Tang socks machine ring, the world is a pair of socks." A few years ago, when the reporter went to Datang Town, Zhuji City, the relevant person in charge of the town once told reporters: "Datang annual production of socks more than 10 billion pairs, if each pair Socks can increase the added value of 0.10 yuan, which will bring huge economic benefits. This is the direction that Datang Socks should work hard." From January to August this year, Datang Socks and related industries realized self-operated export of 430.85 million US dollars. It increased by 18.63% year-on-year. Surprisingly, the total production of socks has been reduced by 400 million pairs, and the profit has increased by 60 million yuan. This reduction between the increase and the increase reveals that the Datang socks enterprises are quickly stepping out of the low value-added dilemma.

    Faced with the downward pressure on the economy, Datang Socks Enterprises accelerated the transformation and upgrading, setting off a wave of technological transformation and technological innovation. Since the beginning of this year, there have been 55 industrial technology reform projects related to the socks industry in Datang, and 10,000 sets of imported equipment have been added, including more than 2,000 sets of automatic high-speed stocking machines. Haixun Group's total investment of 3.2 billion yuan in melt polyester straight spinning production line, Zhejiang Socks Co., Ltd.'s total investment of 720 million yuan in stockings production line, Huahai Group's total investment of 700 million yuan in spandex production line, etc. Around the upstream and downstream of the hosiery industry chain, it will lead the Datang Socks industry to further high-end. At the same time, after years of layout, Datang Socks Industry Cluster has formed a relatively complete industrial chain of raw materials, socks machines, production, packaging, sales, logistics, market platforms. This has saved the production cost of Datang Socks by about 30% compared to other regions.

    In addition to the upgrade of production equipment and technology, the innovation of the product also greatly increased the added value of socks. Ma Senyong, chairman of Senweite Knitting Co., Ltd., told reporters that a pair of ordinary socks sold for only $0.25 abroad, and they produced anti-drying colloidal moisturizing knit socks, which cost $2.50. As soon as the product was launched, it received a 10 million order from Wal-Mart. In the first half of this year, the export of Senweite knitting increased by 150% year-on-year.

    A new material independently developed by Zhejiang Qingyi Socks Co., Ltd. meets the standards of bulletproof vests. The use of this raw material for socks is 10 times more secure than ordinary socks, and the price per pair is as high as 150 yuan.

    The “Space Socks” developed by Zhejiang Yufeng Knitting Co., Ltd. is an attempt to “marriage” the two major industrial clusters of pearls and socks. “Space socks” is sold for 60 yuan per pair.