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Bamboo Fiber Socks, Breaking Through The Future With Innovation
- Aug 21, 2018 -

The 7th China (Shanghai) International Hosiery Sourcing Fair held at the Shanghai World Expo Exhibition Hall attracted more than 500 exhibitors from the bamboo fiber socks industry at home and abroad. More than 3,000 professional overseas buyers came with huge orders. People, and the information revealed at the exhibition is more worthy of attention.


  First of all, bamboo fiber socks become the "marker" of the economic prosperity index. The world economy is in a trough, and bamboo fiber socks are selling better in countries, just like the "lipstick effect." Since last year, the color of bamboo fiber socks has developed in a bright and bright direction. In Japan and the United States, the most popular bamboo fiber socks are neon and fluorescent, which are acceptable to consumers of all ages. Considered as a sign of economic recovery, this trend has also affected domestic consumers.


  Second, more and more well-known foreign brands are preparing or have entered the Chinese market. The American Hosiery Association has been studying how to introduce the largest bamboo fiber socks brand in the United States into China. The bamboo fiber socks and accessories of the world's big-headed shoes, Crocs, will enter China in full spring and summer this year. The Federation has expanded the Chinese market since last year, and the exquisite bamboo fiber socks brought by them are still very popular.


  In addition, bamboo fiber socks pay more attention to fabrics and post-treatment, moisture wicking, warm and antibacterial deodorization, all kinds of natural fibers are popular, and functional bamboo fiber socks are emerging, such as anti-diabetic socks, anti-venous socks, various sports socks. . Bamboo fiber socks began to introduce the concept of jewelry, and the design of gloves, scarves, hats, handbags and joint sales, the fastest growing is the tights, the most attractive is the index finger ultra-thin touch screen gloves.


  The reporter sighed that bamboo fiber socks have also become a fashion industry. While the bamboo fiber socks "family" has grown rapidly, I have also heard many domestic bamboo fiber socks manufacturers. They said that the biggest problem in the sales of bamboo fiber socks in China is that the department store kicked the bamboo fiber socks into the supermarket. The bamboo fiber socks were designed to be more delicate and beautiful, and they became low-value consumables with no level and no taste. The immediate consequence is to free up market space for foreign brands.


  It is understood that China has always been the world's largest producer of bamboo fiber socks. The current annual output is more than 16 billion pairs, the output value exceeds 30 billion yuan, and the income exceeds 22 billion yuan. The export is mainly in Europe, America and Japan. However, cotton socks that are currently sold in these markets are declining, and chemical fiber socks are rising. Although they are still the "world's number one" in one liter and one drop, if companies want to gain a foothold in the international market, they must continue to innovate and create ideas.


  Sun Yiren, chairman of Shanghai Aigu Needle Textile Co., Ltd., told reporters that the company's design for export to the United States next year has been completed. Merchants are still adding bright and bright products popular this spring. In order to catch up with the sales season, they also require air shipments. This is already The third time to pursue the order, the first two times in the second half of last year, the fancy is that Aigu design products meet the American fashion trend.


  Bamboo fiber socks are becoming a highlight of clothing, and the market competition is becoming more intense. Only a new round of competition has joined the “Overseas Legion”. Japanese companies have taken high-end bamboo fiber socks to compete for market share. Indian and Pakistani companies have taken low-end bamboo fiber socks to win. Processing orders, Chinese companies have to maintain their position and competitiveness in the world's socks industry, there are still many ways to go, and hope that the continuous introduction of innovative bamboo fiber socks can make enterprises go further.