The annual output of socks in China has exceeded 13 billion pairs. The annual sales revenue is between 35 billion and 50 billion yuan, and this figure is still growing at a rate of 5%-8% per year. Socks as a necessity of life, consumables, generally socks per person per year consumption in 6-10 pairs. At the same time, the socks have become fashionable and popular, and they have been linked to clothing, underwear, and shoes. Different socks are worn on different occasions. Socks are exposed as a type of underwear. All life, work, entertainment, and communication have been separated. Perfect match, stylish and beautiful. The next three to five years will be a full-blown outbreak of the lingerie and socks market. By then, the growth rate of Chinese female underwear and socks will be as high as 20%, and the total sales value will be more than 8000 billion yuan. The huge female underwear and socks market will soon be blowout. Women's underwear, socks, and monopoly, will become a hot spot for insightful investment.
According to an analysis report released by the China Industry Research Network on the depth of the Chinese sock market in 2016-2022, the report shows that from the current situation, Zhejiang Yiwu is still the largest sock production and sales base in China. In particular, in respect of domestic sales, the company focused on brand building and focused on marketing expansion. Socks companies, represented by first-line brands such as Langsha, Mengna, and Zhenhan, have always maintained a domestic market share of more than 60%. On the export side, Zhuji Sock Enterprise Group, represented by “Danjea”, “Sentimentality”, “Anli”, etc., continues to lead the leading position in foreign trade export. Due to the appreciation of the renminbi, fluctuations in quota policies, skyrocketing costs of land resources, continued shortage of human resources, and continued rising labor and raw material costs. The hosiery enterprises of Zhuji have also started to transform into domestic sales. However, due to the long-term simple processing and production methods for foreign trade, it has seriously affected the way of thinking of Zhuji Hosiery companies in expanding the domestic market. Mainly in the development of domestic market strategic thinking of the young, the lack of specific operational ideas, and in the acceptance of new ideas for brand and marketing complacency and understanding of the simplification.
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